Social Media Ad Video

Project Overview

I created a Valentine’s Day-themed social media ad video for a preschool, aimed at capturing the attention of parents and boosting the school’s online engagement. The video featured preschoolers singing and dancing to the classic song “Skidamarink,” creating a heartwarming and joyful atmosphere. This choice of song and activity was designed to evoke nostalgia and establish an emotional connection with parents, showcasing the preschool’s fun and nurturing environment.

Audience

Parents of preschool-aged children and families exploring engaging educational environments.

Responsibilities

Video Production, Content Creation, Video Editing, Social Media Marketing

Tools used

Adobe Premiere Pro, DSLR Camera, Social Media Platforms

Process

Content Planning and Storyboarding:

• Planned a lively and interactive Valentine’s Day-themed activity featuring the song “Skidamarink,” known for its cheerful and loving message.
• Developed a storyboard to capture the children’s enthusiasm and joy as they sang and danced, emphasizing the preschool’s focus on fostering a love for music and movement.

Video Production:

• Filmed the children singing and dancing using a DSLR camera, focusing on capturing candid moments that displayed their joy and the warm atmosphere of the preschool.
• Ensured that the video conveyed a sense of community and togetherness, aligning with the Valentine’s Day theme of love and friendship.

Video Editing and Social Media Integration:

• Edited the footage in Adobe Premiere Pro, using upbeat transitions and effects to enhance the playful nature of the video.
• Added cheerful music and polished the audio to create an engaging and entertaining viewing experience.
• Optimized the video for social media, ensuring it was concise, visually appealing, and resonated with the target audience.

Results and Takeaways

The Valentine’s Day-themed ad video successfully captured the attention of parents, significantly boosting the school’s online engagement – till this day remaining the most viewed video from the schools social media pages. The inclusion of the “Skidamarink” song helped create an emotional connection with viewers, reflecting the preschool’s fun and nurturing environment. This project enhanced my ability to create content that resonates emotionally with the audience, effectively showcasing the unique qualities of the preschool through social media.